It's funny how we assume that a particular author or book will appeal to a specific group of readers. This morning while spying on my fellow passengers on the 7:00 to the city I observed a middle-aged balding gent reading Stephanie Laurens 'The Power of Seduction'. Somehow I had assumed that this would be read more by female readers, although not my taste. the I thought about the book I'm reading at the moment. 'In Search of Africa' by Frank Coates is probably more often read by male readers so I should have know.
Spying on the reading habits of other commuters is quite interesting. You not only observe what people are reading but whether or not they are borrowing from libraries. If libraries are interested in marketing their 'brand' then a distinctive label on the cover (back or front) would be seen numerous people daily. Every time a commuter reads a library item on public transport it will be seen by other commuters just like branded shopping bags.
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